Studio T · Who it’s for
Social media isn’t a caption problem. It’s a relay.
Six people carry every campaign. The drops happen in the handovers: the brief nobody read, the file nobody resent, the approval buried in an email thread. Studio T is the one thing all six of them hold.
Bring a real brief.
The relay · Summer, closer to home · Tidal Coast Travel
Follow one campaign from a signal to a yes.
The line is the campaign. The shape riding on it is whatever is being handed on, and it passes through six pairs of hands before it comes back around.
Your leg
See Studio T for your role
Pick a role. Below is the part of Studio T that person works in, playing through one of their jobs on the same campaign you just followed.
The whole line
One campaign. Six people. Nothing retyped.
The strategist’s signal becomes the brief. The creator writes from the brief. The social team schedules what the client approved. The account team reports on what went out. The head of social can open any brand and see exactly where it stands. The client approves on the post itself. They’re not using six versions of Studio T. They’re working on the same thing, and each of them sees their part.
Summer, closer to homeTidal Coast Travel · Northlight Social
Questions
Fair questions
Do our clients need an account?
No. They get a private link that works for 30 days. They see their own brand, approve each post or ask for a change, and press Send my review. No login, no training.
Won’t the AI sound like everyone else’s?
Studio T writes from the confirmed brief, the brand’s voice and rules, and what the brand has learned from your team’s edits. Every draft shows what it was made with, and nothing goes anywhere until a person approves it.
Can it post something by accident?
No. A post has to be approved before it can be scheduled, and nothing goes out unless your team scheduled it. Posting straight to Instagram, Facebook and TikTok is coming soon. Until then, your team posts when a scheduled post is due.
We’re an in-house team, not an agency.
Same six jobs, fewer logos. Your “client” is your marketing lead, and the approval link works the same way.
Bring one brief. See all six jobs happen in one place.
We’ll set up one of your brands with you. Or email [email protected].